Dear ,
Section: introduction. Word limit: 120 words. The intro will help personalise the email, from one person (Campaign Manager/Coordinator), who has a name and face, to another (our reader).
The intro will tell the reader what TWS is doing, but more importantly, it should tell the reader what s/he can do. The entire email should be reader-oriented "here's what you can do; here's how you've helped; here's to you!" 120 WORDS OVER. STOP WRITING.
NOTE: If you extend the length of intro - make sure you cut down the length of other sections. An email should not exceed 400 words.
Yours for nature,
Amelia
The Wilderness Society Team, Victoria.
News no 1: Word-limit: 70 words. Write a summary here and link it to a more detailed article on the website. Add a big image to this sub-section. This news item should also a call-to-action, like: read more, find out more, sign petition, etc. NOTE: If you extend the length of News no. 1 – make sure you cut down the length of other sections. 70 WORDS OVER. STOP WRITING.
NOTE: You can edit the subheadings in the email but DO NOT edit these three green headings: In the news, Attend an event and Volunteer with us. Doing so will break the menu.
News no 2: Word-limit: 50 words. Write a summary here and link it to a more detailed article on the website. Add a small image to this sub-section. NOTE: If you extend the length of News 2 - make sure you cut the length of other sections. 50 WORDS OVER. STOP WRITING.
Attend an event subheading 1: Word-limit: 50 words. Write a summary here and link it to the events page on the website. Add a small image to this sub-section. NOTE: If you extend the length of this section - make sure you cut the length elsewhere. 50 WORDS OVER. STOP WRITING.
Volunteer of the month: Word limit: 50 words. You can change the title of this sub-heading to 'Person of the month' or anything you prefer. Add a small image to this sub-section. If you exceed the word-limit of this section, do cut the length elsewhere. 50 WORDS OVER. STOP WRITING.
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Authorised by Amelia Young
© The Wilderness Society
353-355 King St, West Melbourne, VIC 3003, Australia.
ABN: 50 199 624 393 | A0048100P
Enquiries: Freecall 1800 030 641
Web: www.wilderness.org.au
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